Dairy - Business Development Services


Context


A T India has facilitated the evolution of dairy farming from subsistence to a commercial level activity. As of now over 7373 women dairy farmers, mostly women, in 542 mountain villages have been earning income by sale of fresh milk in 20 numbers of milk grids created at different locations. In addition approximately 193 Business Service Providers (BSPs) have been developed at different locations to provide varieties of services related to dairy development such as herd up-gradation needs of this nascent industry.The BDS approach builds the access of producers over the services required to enhance the production, productivity and marketing as well.

The dairy sector generates monthly income of Rs.2500 for producers and Rs.5000-15000 for BSPs per month. The commercialization of dairy has hadean important positive impact on the region’s biodiversity due to reduction of low productivity cattle that we real lowed for open grazing in forests and pastures lands that caused the destruction of saplings thus posed the challenge in regeneration. Oak leaves were used as the only green fodder in the winter months that posed the threat to existing old forest. Fodder cultivation, stall feeding and commercial approach in dairy reported to have resulted in reduced frequency of visit women were required to make inside the forest for fodder collection.

Strategy

The women are organized into dairy producers groups (PGs) and are being capacitated to take up improved dairy/ animal husbandry practices, technology. The trainings include village level trainings, demonstrations and exposures outside to see the best practices adopted by the dairy producers. Herd up-gradation through artificial insemination (AI), natural breeding, fodder(tree and grass) development, cattle feeds, stall feeding technology, animal health, vaccinations and composting etc. are major activities that the dairy producers have been adopting for enhancing productivity and production in the sector. Demonstrations of dairy inputs and technology followed by development of business services at micro level, by selecting and training the local youths in commercial extensions of input and output services both at village and market level.

The focus areas have been - Input services, herd up-gradation, fodder, stall feeding, cattle feeds, bovine health camps and composting etc. are initially demonstrated. To build the sustainable accessibility over input and output services, at micro level, Business Service Providers (BSPs) have been trained and developed to provide services commercially.

A T India facilitate entire process while the BSPs operates standalone and provide commercial services to the dairy producers / PGs. The key outcome / impact of dairy sector is given under table-5 as below:

Challenges

SN Particular Unit Ach.
1 Villages covered Nos. 542
2 Producer groups formation Nos. 542
3 Producer linked to dairy activities Nos. 7373
4 Producers moved to commercial level Nos. 3550
5 Business Service Providers (BSP) developed Nos. 193
6 Area covered under fodder plantation Nos. 452
7 Producer using composting technology Nos. 4578
8 Animal heard up gradation centres developed (AI & Natural Breeding) Nos. 31
9 Progeny developed through conducting Artificial Insemination(AI) and Natural Breeding (NB) Nos 2988
10 Milk production per day Litre. 20513
11 Milk marketing per day Litre. 10478

*ACH - Acheivement

Impact of Dairy Development Program


The impact of dairy development program is visible in terms of the income of the producers, collectors and milk processing unit owners and evidently dairy has become one of the significant income generating activities. The Business Development Services(BDS) based approach has shown impacts in terms of increase in fresh milk production, collection and distribution and also reduced work load for women attributed to innovative approach such as fodder development, cattle feed, stall feeding and composting technology. It is estimated that women in the program village, reportedly are able to caveat least 10% of their time due to participation in dairy activities. Table-6 presents income level of various categories of stakeholders. Some of the major impacts that the sector has been witnessing are as follows:


  • The impact of the services such as the breed improvement, cattle feed, composting technology and stall feeding activities are visible in terms of the services being purchased by almost 61% dairy producers from a trained team of BSPs.
  • The impact of the input and output services, as briefly described above, is indicative from the volume of milk being generated and sold by more than 6300 women in an organized manner. As of now a total of approximately 7316 liters of milk is being sold daily through 73 dairy collectors. The increased sale in turn results corresponding increase in the income of producers during last three years that has gone up from Rs. 1845.00 to Rs. 2500.00 per month.
  • The program’s impacts in terms of its outreach are quite significant as it has reached more than6300 households residing in 447 remote hill villages who now operate closely with a network of 73 collectors with 20 milk grids and 2 small scale processing facilities. The network utilizes financial services of UMM effectively.