Operational Model

The organization works on a model that has one core that is supported with backward linkages on one-hand and forward linkages on the other hand. All three (A T India, UMM and DNPPCL) work very closely together promoting development, but are organizationally independent.

A T India

A T India is the base where the groundwork with the communities is carried out, this broadly includes:

Community Mobilization

  • Organizing the communities
  • Sensitizing them
  • Awareness building
  • Forming collectives/ groups of people
Capacity Enhencement

  • Skill development
  • Enterprise development
  • Technical knowledge updating

Organization building

  • Organizing the groups
  • Forming producer organization
  • Operating as federation

Backward Integration

Ushamath Mahila Mahasangh Ltd. (UMM) is the apex federation of SHGs, registered under Uttarakhand Self-Reliant Cooperative Act 2003. It act as community owned micro-finance institute. It provides the backward linkage in terms of building their access to financial services, micro-credit, loan and insurance.

Forward Integration

Once producers reach a commercial level of production, they become shareholders in DevBhumi Natural Products Producer Company Ltd, (DNPPCL) a first producer company operational in Uttarakhand. DevBhumi takes responsibility for procurement, processing, packaging, labeling and marketing of a variety of products. It is a separate entity from A T India with its own Board of Directors and Advisory Board and is owned by over 8561 producers as shareholders who in turn employ professional staff to run the daily operations of the Company. It procures products from over 60% of its producers with a turnover of over 1.92 crore. Considering the remoteness of the mountain villages and the difficult terrain, these are significant numbers.


This model has met with a notable degree of success, even with villages being remote and the terrain difficult. A T India now works with 20881 households organized into 2231 SHGs in 47 Valleys / Clusters developed in 26 Blocks of 6 districts viz. Rudraprayag, Chamoli, Tehri, Uttarkashi, Dehradun and Pauri of Uttarakhand. DevBhumi has over 8561 shareholders as of now and it procures products from over 60% of its producers with a turnover of over 1.92 crore. UshamathMahilaMahasangh Ltd. (UMM) supports women SHGs .

Further Details